Launch excellence is what separates the pros from the amateurs. The weak from the strong. The winners from losers. It’s a harsh reality, but for 85% of brands, your long-term success is defined in the first 6 months after launch.
And now enters COVID-19… Your commercial strategy is out of sync. The channels un-aligned. Teams unprepared. So how do you ensure launch excellence in a digital only environment?
Re-purpose the field force into digital engagement roles, enable real-time marketing automation through an integrated digital and data infrastructure, ensure team capabilities are aligned with new processes and maintain accountability to keep commercial goals front and centre – all from the comfort of your own home!
Register here and join us June 17 to hear from experts who have successfully pivoted to a digital only launch excellence strategy with highly aligned strategy, tactics and goals.
You will learn how to:
- Keep teams accountable by giving them the technical skills and technological tools to respond in real-time to challenges
- Position innovative social listening and behavioural data sets at the centre of your customer engagement and relationship strategy to differentiate from the competition
- Orchestrate a launch symphony – how to create an agile cross-collaborative team that can execute a reactive strategy and deliver content throughout an isolated environment
*All signups receive the recording – so if you can’t make it on the day, register anyway and you’ll get the on-demand version.*